Entex originally made model kits and Lego-like connectable toy bricks called Loc Blocs, before later moving into the handheld and tabletop electronic game market. Electronic games produced by Entex have been described as "high end" and "high-quality and the company itself used the motif "Games for the discriminating player", indicating that the more expensive end of the market was specifically targeted. Many Entex products were rebadged and sold under license outside the US.